Connecting with the Audience
Video gives you the opportunity to connect emotionally with your audience with sight and sound, it allows you to tell your story. It entertains and influences your viewers by visually connecting their hearts and minds with your brand.
Smart businesses use video marketing as a tool to engage with their audience while delivering pertinent information, improving the customer experience and building trust in their brand. The advantage is that video marketing has the potential to transmit large amounts of information while retaining the content and message, which in turn increases the marketing impact. A product or service mentioned in a video will engage more with the viewer and encourage them to seek more information.
Video is Social
YouTube has become one of the largest search engines outside of Google, with more than 4 billion views per day it is an important platform to take advantage of in any marketing campaign. Video that is posted on YouTube is not only shared with their viewers but across social media too, essentially boosting your social media marketing. Video on social media can affect organic Google search results as it accounts for a high percentage of the content shared across social media platforms. Video that is shared can have a positive impact on getting your message out there in an entertaining way and increasing your search rankings at the same time. Many people watch at least one video a week if not a video every day, your potential customers watch more video than you think.
How Does Video Marketing Work
Video attracts viewers and converts them into an audience or potential customers, increasing organic traffic to your website. If you have video on your website and social media platforms the visitor and viewer will more than likely stay longer and be more interested in your relevant content, often doubling their time learning about your brand. Video can also convince consumers to buy, it builds confidence and trust in the viewer positively affecting their online purchase decisions.
Howzit Media Marketing takes full advantage of this powerful tool by creating videos that are share-worthy, filled with information and relevant content coupled with dynamic visuals.