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Category: Marketing – SEO Consultants

Howzit Media Marketing onsite and offsite SEO techniques to increase turnover and online recognition
08/05/2015 / Marketing, Marketing - SEO Consultants, Marketing Blog, Marketing Florida, SEO Consultants / Comments Off on Onsite and Offsite SEO Techniques

Onsite and Offsite SEO Techniques

Onsite and Offsite SEO Techniques (Search Engine Optimization) play an important role in Online Marketing.

They are techniques that really go “back to the basics” on some level, when it comes to marketing your your Business online.

Onsite SEO Techniques

Onsite SEO techniques are those which the name suggests “Onsite“, they include some of the following.

  • Web standard compliant website or platform.
  • Correct canonical redirects in place.
  • Inclusion of rich snippets.
  • Site to be at least mobile friendly, responsive is better.
  • Inclusion of social media buttons.
  • Correct usage of H1-H6 headers and the suitable keyword content at all levels.
  • All images to have descriptive alt tags filled in.
  • Fast page load speed.
  • High Quality Unique content.
  • Clearly discernible architecture for the sales funnel.
  • Set language.
  • Include some form of analytics.
  • We still like to use all Meta data and Meta tags where possible.

Offsite SEO Techniques and Requirements

Offsite SEO, in terms of the SEO consultant, is ensuring that a level of reputation management is maintained as well as the standards of the offsite content that is distributed. “Offsite” SEO requirements would be some of the following.

  • Social media platform integration within your bracket of influence, these should currently include at a minimum, Facebook, Google+, Twitter, LinkedIn and Pinterest.
  • Offsite Blogging Platforms.
  • Local Directory Services.
  • Forum Posts.
  • Link monitoring.
  • Regular and consistent posting of high quality material.
  • Analytics tracking
  • Etc

As you can see there are a number of aspects to consider and monitor when it comes to using SEO to promote your online business, hence the requirement for a strict regiment of posting and monitoring. These are a few of the items that we, your SEO consultant or SEO agency will undertake for you.

 

For more information about Offsite SEO services and targeting local businesses click here

08/04/2015 / Marketing, Marketing - Brand, Marketing - Online Brand, Marketing - Print, Marketing - SEO Consultants, Marketing Blog, Marketing Florida, Marketing Ft Lauderdale / Comments Off on Marketing – What Is It?

Marketing – What Is It?

Marketing can be a very broad term to some clients who do not have experience or exposure to some of the services the term entails. Whilst doing some research on the term “Marketing” related to what an international client would be looking for when Marketing in the US online web space, it soon became apparent that this was no easy task.

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Howzit Media Marketing always has good intentions for their clients content, it is created to benefit their audience and target market
07/22/2015 / Marketing, Marketing - Brand, Marketing - Online Brand, Marketing - SEO Consultants, Marketing Ft Lauderdale, Organic seo, SEO Consultants / Comments Off on Online Content Marketing. Part #4 – Good Intentions

Online Content Marketing. Part #4 – Good Intentions

4. Good Intentions – Make your content work for you, not against you.

In our previous three articles on online content marketing, we cover a number of different areas to consider when reviewing your content, and how you intend to use it to market to clients and business’s in your area. Ask yourself these questions…

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