Definition: Online content is the text, visual or audio content that is encountered as part of a users experience on websites.
Good Content makes the difference
As marketing consultants and people who believe in being honest with their clients, we’ll tell you that the content on your website and in your marketing campaign is extremely important and may very well be the driving force behind it. Not all content is good, if it is not relevant to your article, post or marketing material then it might as well be considered null and void, or bad!
Don’t be confused, content marketing is not the same as SEO but it is really important for SEO to succeed in an online marketing campaign. Original content is one of the most important forms of marketing your message and brand. It plays a huge role in identifying a target audience as well as promoting your product or service. We see “content” every day, outside of the world wide web, on billboards, posters, television etc. This is usually “content” we pay little or no mind to as it either bombards our senses requiring us to focus in order to find an original message, or it has no relevance and we ignore it.
To be successful with content marketing we need to identify a target market, focus and develop the content to suit their needs and interests. If a consumer likes what they see, read or hear, nine times out of ten they will stick around to find out more, or better yet make a purchase. Your target audience are potential clients and will only be attracted to enjoyable content that will satisfy their wants and needs. This is not a new concept born out of necessity for online advertising, it is the age old method of attracting an audience, keeping their attention and selling them a product or service. It is not necessarily the loudest voice that draws the biggest crowd.
Reaching thousands today doesn’t have to cost you thousands tomorrow.
Creative content marketing that harnesses the power of the internet and social media has become the startup and small business’ biggest ally. Today’s Marketing Consultant or Content Marketer can develop a campaign with dynamic content that interests a specific audience and inexpensively reaches a specific target market. Almost every social media platform used today has the option of advertising to its users and followers, this can not only be done on a limited budget but is an effective distribution channel for your content, aiding you in building a social audience. The success of any social media campaign is driven by original relevant content but the good thing is it doesn’t necessarily have to cost you a fortune.
Research and monitor
You can have all the original content in the world but it comes down to more than that. Research plays a huge role in content marketing and can make or break your campaign. Set goals and objectives, what do you want your campaign or content to achieve? Is it delivering your message or being lost in the crowd?
Define your message! What do you want to say about your brand and will it benefit your future clients? Always be clear about your message and then develop the content around it.
Research your target audience, ask yourself who do you want to market to. Identifying your target audience and their interests will determine whether or not they will listen to what you have to say.
Deliver your message in the format that will speak to your audience and captivate them, research distribution channels that work best and are favored by your target market. Planning the delivery of your message is key to it finding the right people.
Monitor your content, keeping a watchful eye on the success or failure of your content is an important aspect of a marketing strategy. It takes time to build a successful campaign and develop trust with an audience, you want to appeal to their likes and not their dislikes.
What can we do
At Howzit Media Marketing we develop original relevant content for every clients campaign. Our creative team does the research and uses that information to effectively reach those essential target markets. We manage and monitor each campaign carefully to guarantee success.
For more information or to get your campaign started contact us or call 954 351 9450