RELEVANT CONTENT DRIVES YOUR BRAND TO THE RIGHT TARGET MARKET.
Marketing your company has changed and continues to change. Social media has become an integral and powerful tool, a driving force behind any campaigns’ success, which has resulted in a shift in content marketing. The best campaigns capitalize on the unique elements that make content relevant on social media platforms.
Your marketing campaign needs to appeal to your target buyers and leave them talking about your service, product, ads and website. It needs to be coupled with relatable content such as creative visuals, content rich media and a relevant message. The average consumer prefers to be related to and not spoken to, they need to feel like they are part of the experience.
IT IS IMPORTANT THAT PEOPLE TRUST YOUR BRAND!
Your message should be one that you and your consumers believe in. A great marketing campaign will create recognition for your brand over all platforms, distinguishing it from the competition. Market focus is an important part of a marketing strategy. You are not going to please everybody, therefore you need to focus on a target market that will be a voice which believes in your product and advocates for your company and it’s message.
Social media today has given the consumer a worldwide voice, it also provides the option of “skipping the ad”, so in order for your marketing to be noticed it needs to be spoken of, shared and remembered. Your campaign needs to play on human emotion from happiness to inspiration, sadness and nostalgia, whichever is relevant to your message.
If the consumer can relate to it they can trust it.
