Every Email Counts!
Email marketing allows you to target a specific audience with relevant and helpful content, be it informative or about your product and services. The important thing is that every marketing email you send must count, there a several guidelines to consider when sending out a marketing email. Take into consideration your subject line, keep it short and simple and to the point. Whenever possible make the email more personable, customized to the recipient, making them feel as though they aren’t just another name on a list. Your content needs to be valuable and helpful yet eye catching, encouraging the reader to be more engaged and share your relevant information.
Defining the objective
The goals of email marketing are to build your brand awareness, generate leads and convert subscribers or visitors into customers. Strengthening customer relationships and developing trust in your company is key to lead generation and increasing sales whilst networking. It’s never a bad thing to remind the customer that you’re out there and this is what you do. Email marketing allows you to grow your customer base while measuring the success or failure of each campaign. We can track whether customers are interested in or sharing your content, which makes it a great tool in building a specific target audience.
At Howzit Media Marketing we custom build each email template according to our clients needs and information. We monitor and manage each marketing campaign and adjust accordingly to guarantee the best results. Each template we design is creative, responsive and mobile friendly optimized to increase the click and share rate whilst keeping your email out of the spam folder.