Ruggerfest is an important event for South Florida Rugby and we have had the pleasure of working with the host team, Fort Lauderdale Rugby Club for the last three years, developing a brand, identity and marketing campaigns for the event. 2014 was a new year with the introduction of the revamped logo, going for a more dynamic look yet still focusing on the game of Rugby. Of course it being in South Florida, a palm tree is a must. When it came to the apparel we all decided to keep it simple and let the brand speak for its self. The marketing materials created were the 2014 Ruggerfest Information Flyer and the Tournament Program.